Agreed. At Votizen we worked on both sides, with a common principle: authenticity, and working with friends. For example, a friend who wants to fight SOPA can locate friends who are represented by the officials deciding on the issue, and start a conversation, hopefully resulting in calls or letters to Congress from a real constituent. In terms of elections, we believed in the same principle of finding friends, and turning them out to vote. We believe fundamentally in the power of bottom-up movements, not top-down advertising. I wish that the Political Innovation Summit featured more discussions of solving problems in a bottom-up way, and building consensus around ideas and a platform, as opposed to optimizing top-down advertising spending.